Invisible Ads Can Only Be Seen When Wearing Polarised Sunglasses. Using hacked LCD screens, a terrace house in Sydney and some creative video Lynx were able to create a campaign that was not only unique but one brand.

This "hack" is relatively simple so it'll be interesting to see how others use it in the future. We've already seen someone in the adult industry tweet about it being perfect to advertise their content. Well trust that industry to jump on this.

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